Ebook Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala, by Edward F. Fischer, Peter Benson
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Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala, by Edward F. Fischer, Peter Benson
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This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living.
Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.
- Sales Rank: #78870 in Books
- Brand: Brand: Stanford University Press
- Published on: 2006-06-21
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 6.00" l, .68 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
Review
"The authors bring insight and experience to their analysis, ultimately showing that any understanding of the historical and cultural context of export agriculture must indeed dig both wide and deep."—Cultural Geographies
"Broccoli and Desire is written in an honest, engaged, and straightforward manner by good ethnographers; Fischer and Benson are constantly pointing out the contrasts and contradictions in content and tone of informant's testimonies."—Anthropos
"Readers of Broccoli and Desire will find a fresh take on why the Maya of Tecpn, like the so-called 'awkward class' of peasants throughout the glove, partake inthe 'irrational' behavior that is small agriculture."—Journal of Latin American Geography
"Broccoli and Desire tells the story of globalization from the ground up, focusing on the lives of ordinary people—the producers and consumers of a vegetable that many often take for granted. The authors, perceptive, boots-on-the-ground ethnographers, look beyond the usual neoliberal models to show how the local is transformed by global economic forces. Fischer and Benson have produced an excellent text that will be used for a wide range of courses."—James L. Watson, Harvard University, Editor of Golden Arches East: McDonald's in East Asia (Stanford University Press, 1997)
"For once, here is a well-researched book with an arresting title that actually delivers what it promises: fresh, new, outside-the-box thinking on a region that has been well studied. In Broccoli and Desire, Fischer and Benson use the deceptively simple question, how the Maya want, as a tool to break down globalization and other political-economy issues. In seeking to show why growing broccoli for export is both dangerous and compelling for Maya farmers, the authors have given us a compelling product—a ground-breaking study that is engagingly written and innovative in its conception."—Matthew Restall, Pennsylvania State University
"The book brings to life the Mayan farmers who hope for a little bit more for their families and their connection to the health-conscious, well-intentioned U.S. consumers trying to keep their bodies going on aprecarious budget. Similar to other works that follow a humble thing like bananas, sugar, or salt, the authors use the seemingly simple vegetable broccoli to reveal inter-American networks of production, consumption,desire, dreams for the future, and the terrifying awareness that all our individual efforts may be for naught."—Diane Nelson, Duke University
From the Inside Flap
This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living.
Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.
From the Back Cover
“Broccoli and Desire tells the story of globalization from the ground up, focusing on the lives of ordinary people—the producers and consumers of a vegetable that many often take for granted. The authors, perceptive, boots-on-the-ground ethnographers, look beyond the usual neoliberal models to show how the local is transformed by global economic forces. Fischer and Benson have produced an excellent text that will be used for a wide range of courses.”—James L. Watson, Harvard University, Editor of Golden Arches East: McDonald's in East Asia (Stanford University Press, 1997)
“For once, here is a well-researched book with an arresting title that actually delivers what it promises: fresh, new, outside-the-box thinking on a region that has been well studied. In Broccoli and Desire, Fischer and Benson use the deceptively simple question, how the Maya want, as a tool to break down globalization and other political-economy issues. In seeking to show why growing broccoli for export is both dangerous and compelling for Maya farmers, the authors have given us a compelling product—a ground-breaking study that is engagingly written and innovative in its conception.”—Matthew Restall, Pennsylvania State University
Most helpful customer reviews
0 of 0 people found the following review helpful.
Helpful Read
By William Hudson Baird
One of the best books I've read to understand the complexity and overlapping interactions in Guatemalan industry. Professor Fischer uses the Broccoli trade as a fascinating case study to shed light on larger trends in American consumption and other export products within Guatemala.
0 of 1 people found the following review helpful.
Great account
By K. Klaverkamp
This is a great anthropology account of the interconnections between the United States and a third world country like Guatemala.
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